850-445-0443
BECA.GRIMM@GMAIL.COM
Beca Grimm
OCTOBER 2020 - PRESENT
Added duties include leading generative AI exploration with Forethought, which helped contribute to developing a dedicated chatbot team, saving the company $5m/annually
Lead company-wide expansion initiatives, including translating over 200 pieces of self-service content to Canadian French bringing Instacart availability to more than 1m new households
Mentors junior teammates (resulting in 3 individual promotions) while continuing education opportunities
Sets scalable bar for quality output and designing team onboarding curriculum for a team that grew by 500%
Consults with cross-functional collaborators to solve for a variety of end-users (customers, shoppers, specialists, retailers, advertisers)
FEBRUARY 2019 - OCTOBER 2020
Contributed to $1.5b in company revenue in Spring 2020 through 2,000 pieces of effective and empathetic content
Developed and implemented omnichannel content strategy to map out, launch, and maintain pilot projects and process improvements, including introducing COVID-related health and safety measures for customers as well as shoppers
Provided efficient editorial oversight for thousands of additional pieces of support content, public-facing resources, and help centers
Oversaw content performance rooted in data analysis to optimize usage, average handle time, and customer satisfaction to inform continuous improvement efforts
Subject matter expert on the end-to-end user experience; collaborated on a project that drove a total of $0.015 CPD savings preventing $3.9m yearly reimbursement losses
DECEMBER 2009 - PRESENT
Contribute editorial and client-driven, brand-sponsored content and direction for digital publications including Wirecutter, GQ, Rolling Stone, New York Magazine, Marie Claire, Glamour, VICE, Good Beer Hunting (recurring cannabis column), Punch, Bon Appetit, Complex, The Outline, Eater, October (Pitchfork), and more
Pitches ideas and also offered assignments due to tenure and expertise
Ongoing research, interviews, product testing, tracking industry trends, SEO optimization; building relationships and brand partnerships
Print features appearing in: Glamour, VICE
Clients include: Curaleaf, blu (fka myblu), The CW, Warner Bros., IKEA, MTV, Azealia Banks, PUMA, Banana Republic, Forever 21, Samsung, Amazon, PayPal, Afterpay, and Shutterfly
SEPTEMBER 2018 - FEBRUARY 2019
Content creation across a dozen campaigns for social, internal communications, email, and print; managed and executed edit requests aimed to destigmatize mental health conditions
Community management across social media brand channels; ideated and implemented strategic voice development, studied audience media habits, and launched new targeting tactics; secure coverage from publications including Pitchfork and High Snobiety
Collaborated with the graphics team to craft highly engaging content for specific and general audiences
JUNE 2017 - NOVEMBER 2017
Assigned and edited stories among a team of 5-10 freelancers I managed; closely mentored 2 who landed full-time journalism jobs within the year
Edited larger features informed by SEO optimization
Wrote and scheduled social media posts across Facebook (1.8m likes) and Twitter (1.19m followers); managed social media platforms
NOVEMBER 2016 - JULY 2017
Created marketing content for brands including Coca-Cola, CREDO Mobile for print, web, and social media
Managed content calendars, media assets, and communities across brand social media platforms such as Shoney’s
Ideated and executed marketing campaigns’ content initiatives, like—
Frontline’s website refresh
A complete brand overhaul for Guardian Life Insurance (fka Berkshire Life Insurance Company of America), developing refreshed tone, style, and voice
Leveraging SEO and Google Analytics to drive website traffic, rank higher on Google searches, and optimize content
NOVEMBER 2016 - JULY 2017
Directed, developed, and edited Atlanta arts and culture subjects and events coverage online and in print; managed events online
Managed a team of 15-25 freelancer writers and interns to build strong editorial direction and product
Personally wrote and reported stories weekly for both online and print, including multiple cover stories
Copyedited all copy for the print alt-weekly, wrote for all sections
Developed and implemented style guide
Assisted in print production among a team of 12 staffers, managed 5-8 interns each semester